Thursday, June 24, 2021
BORACAY, EXHIBITOR IN 2021, ANSWERS OUR QUESTIONS
Aymeric Petit, head of the company Boracay, answers our questions before his participation in Premium Sourcing.
Come and discover Boracay on September 1st and 2nd, 2021 at the corporate gifts, promotional items and textiles trade show in Paris: order your badge
- Can you briefly introduce yourself and the company?
I am Aymeric PETIT, head of the company BORACAY. For 24 years, we have specialized in importing promotional items, and more specifically, small, budget-friendly products such as keychains, lanyards, and other promotional gifts.
We have recently developed a short supply chain range, which has led us to offer a wide range of French, European and Chinese products.
We have also opened an office in Shanghai with 7 buyers, which allows us to source all kinds of products, and better control the choice of factories, their production quality, their audits and certifications.
- What products and new features will you be presenting at Premium Sourcing?
Our short supply chain offer, therefore made in France and Europe, but also our offer of eco-designed products, that's the trend.
We have an objective and honest approach to short supply chains with our clients. It doesn't always equate to eco-responsibility; we try to give agencies all the tools they need to make objective arguments to advertisers without rushing in blindly. China also has compelling arguments and a bright future.
- Why is it important to be present at Premium Sourcing this year?
This premium sourcing signals for me the end of the health crisis, or so I hope! Therefore, the beginning of the economic recovery, but also and above all the pleasure of everyone getting together again, suppliers and agencies.