Tuesday, July 6, 2021

LEXON'S CEO ANSWERS OUR QUESTIONS

Can you briefly introduce yourself and the company?

Hello, I am Boris Brault, CEO of Lexon.

Lexon is a French brand that produces high-quality, affordable designer objects. Since its creation in 1991, Lexon has distinguished itself by reinventing everyday products through collaborations with renowned designers, thereby positioning itself as a key player in both the promotional merchandise market and with retail chains. Some Lexon products have achieved iconic status with millions of units sold, such as the Tykho radio, the Flip reversible alarm clock, and the Mino mini speaker. In 2018, we (BOW Group) acquired this company with the aim of developing it internationally and diversifying its distribution channels. Today, in 2021, Lexon celebrates its 30th anniversary, and we are proud to have successfully weathered the crisis, to have nearly 9,000 points of sale in 90 countries, and to have experienced significant growth in the USA and online.

What products and new features will you be presenting at Premium Sourcing?

The entire range will be presented at Premium Sourcing. We have also redesigned our product categories to better illustrate

more about how our objects fit into everyday life from morning to night. "Wake-up, Listen, Illuminate, Charge, Work, Move, Care, Carry." We will unveil a whole series of innovative new products, including:

Speakerbuds = a portable Bluetooth speaker with built-in wireless headphones
Nomaday UV straw = a reusable stainless steel straw that self-cleans using UV lamp technology
Oblio Duo = a vase-shaped UV sterilizer capable of disinfecting two smartphones and charging them simultaneously
Mina L Audio = our portable lamp with integrated Bluetooth speaker
Mano = an ultra-stylish hand sanitizer dispenser with integrated lighting
City Energy Pro = a phone holder with an induction charger, which integrates a speaker/microphone for hands-free conferencing

As well as new colours for our flagship products.

Why is it important to be present at Premium Sourcing this year?

We have worked harder than ever during this unique period to design products that best meet our new lifestyles, new ways of working, and new ways of getting around. Participating in this trade show is therefore a way to showcase this work, bring it to life, and gain validation. Furthermore, we look forward to reconnecting with partners and meeting new visitors at this show to further our business development and seize new opportunities.

Come discover Lexon's new products on September 1st and 2nd, 2021 at Premium Sourcing: order your badge