Wednesday, September 21, 2022
A LOOK BACK AT THE 12TH PREMIUM SOURCING EDITION
Informations
THE September 7th & 8th, Manufacturers and distributors gathered at the Carrousel du Louvre in Paris for the unmissable event of the back-to-school season for the promotional merchandise and textile sector.
With 1915 visitors over 2 daysThe show recorded an increase in attendance of 9.2% compared to the previous year. The 124 exhibitors who came to present their new end-of-year collections welcomed this increase in visitors, as well as the quality of the exchanges.
"Following the Premium Sourcing 2022 trade show, we are delighted to see the players in the promotional products ecosystem united and focused on the common goals of an efficient and responsible supply chain, delivering services, promotional items, and textiles with enhanced added value. This edition was a resounding success, and we thoroughly enjoyed engaging with the many visitors and witnessing the rapid recovery of our market thanks to its remarkable resilience." analyzes Antony Villeger, president of the 2FPCO.
Visitors were also able to attend a rich and varied program, led by experts from European Sourcing, 2FPCO and the magazine C!mag. Made in France, training in media products, support for the sale of eco-friendly products, digital marketing trends and marketing automation were on the agenda of the conferences, while two round tables bringing together market players allowed for discussion on the topics of made in Europe and connected objects.
Another essential area of the show, the Print LiveThe event, hosted by Must Technologie, was once again a success. Industry professionals were able to (re)discover the possibilities offered by two printing techniques: DTF (Direct-to-Fly), on Fruit of the Loom brand t-shirts, and UV LED printing, on keychains provided by Passot Innovation. This area dedicated to personalization is particularly popular with visitors who, in addition to expert advice, leave with the product that was printed right in front of them.
Finally, visitors were able to pick up the 2022 flagship product catalog at the show, an essential sourcing tool that lists the latest releases and best-sellers for the end of the year. Among the flagship products presented by the exhibitors, eco-friendly productsHighly sought after by buyers, these items are increasingly present. Backpacks made from recycled plastic bottles, recyclable badges, heated jackets made from corn fiber, eco-friendly bodywarmers, plant supports, recycled mouse pads: the range of eco-friendly objects and textiles is now exhaustive at the show.
And Premium Sourcing, committed to a "work in progress" CSR strategy, is not to be outdone. The organizing team has prioritized local service providers (Île-de-France) as much as possible, in order to reduce the impact of transport, and worked closely with the exhibition center, service providers and subcontractors, as well as all exhibitors, to optimize sorting.
Premium Sourcing returns on September 6 and 7, 2023, still at the Carrousel du Louvre!
The next event for the media products industry: the CTCO Lyon trade fair, January 31, February 1 & 2, 2023.