Wednesday, October 19, 2022
A LOOK BACK AT PREMIUM SOURCING 2022: ROUND TABLE - CONNECTED DEVICES
Informations
Two categories of connected objects are recognized: IoT (Internet of Things): Internet-connected products that process and transmit data, such as smartwatches, and objects with a digital addition : NFC chip or QR code.
With the 4 experts present: Alessandro Molesi, David Buscat, Dorian Ham & Yann Thaumiaud; Bertrand Genevi moderates this debate on the future of the connected media object: what are its objectives? Constraints? Risks? … The point of view of each speaker enriches the debate with new perspectives and questions.
The connected media object must provide added value
In an increasingly digital world, connected media objects must offer real added value to stand out. A quickly outdated web page, information sharing, or a greeting card offer nothing new to the user.
As David Buscat points out, the challenge for companies today is to develop a real interface behind the QR code link. updating informationSpecial offers, catalogs, etc. The use of connected media objects responds to advertisers' demand for users to keep the object as long as possible. Thus, it offers companies analytical tracking in addition to visibility, a significant complement to the communication campaign.
What are the key success factors for the connected object of tomorrow?
The connected device must offer a call to action, which redirects the user to evolving content. Also, the program integrated into the device must be easy to use. If the end user waits more than 2 seconds, there's a good chance they'll give up and stop using the device. The key principles are: simplicity And speed.
Today, solutions are being developed to offer users an optimal experience. This is what Dorian Ham, founder of Senzu: simple or intuitive connection solution, which connects any object to an optimized user interface.
What are the risks or obstacles of phygital?
Connected devices are all the rage, and the market is set to expand significantly in the coming years. However, their widespread adoption raises important risks related to the sharing of business information and privacy breaches. According to our experts, these situations may present obstacles, but not risks to the market. As the market evolves, stakeholders will adapt their GDPR measures to ensure the protection of customer data.
What is its environmental impact?
Currently, for NFC chips, the metals are produced in Asia because costs are significantly lower. While factories in Europe do produce chips, they come at a high price; the issue of cost remains central to the debate surrounding the origin of raw materials. However, it is possible to reconsider the recycling of these metals to improve the product's lifecycle.
It is certain that the market tends to develop in the coming years, with market growth estimated at 4.5% by 2025. Some believe that connected objects will represent the entire market in the future, while others lean towards a balance; traditional products such as pens, mugs, or t-shirts will still be in demand.
To view the full conference, Click here.