Tuesday, October 1, 2024
PREMIUM SOURCING 2024: AN EDITION THAT CONFIRMS THE MARKET'S ATTRACTIVENESS AND IMPORTANCE
Informations
The 14th edition of the Premium Sourcing trade show, the essential event for media product professionals, took place on September 18 and 19.
This year, no fewer than 1803 visitors and 1012 companies attended the back-to-school event.
For this edition, Premium Sourcing brought together 132 exhibitors showcasing a rich and diverse range of customizable objects and textiles, with a particular focus on holiday collections. Among them were 22 new exhibitors, while market leaders were present as they are every year. Furthermore, the program was enhanced with new partners and conference themes, offering visitors a friendly and inspiring experience that reflects the latest market trends.
Among the topics discussed, participants explored emerging trends in corporate gifting, personalization strategies, and the importance of eco-responsibility in consumer choices. Key themes also included the impact of new technologies on product personalization and best practices for creating memorable customer experiences. These discussions provided professionals with innovative ideas and concrete strategies to implement in their businesses.
As always, the Print Live workshop, a space dedicated to live textile printing, captivated visitors who were able to discover the latest innovations in printing and personalization. Thanks to real-time demonstrations, participants were able to experience modern DTF marking techniques.
For the first time, the trade show launched the ‘2-Minute Challenge’, offering participating exhibitors a unique opportunity to stand out. In just two minutes, each exhibitor could present their flagship product to a team of cameramen, in a short and impactful format that has proven very popular on social media. This allowed them to showcase new products from an attractive perspective.
All videos and conferences are available on the WebTV.
"Despite a turbulent environment in the promotional merchandise market, due to the political and event-driven upheavals of 2024, as well as adjustments to the September dates, Premium Sourcing managed to maintain not only the quality but also the quantity of its visitors. This resilience demonstrates our commitment to providing a high-quality experience and the continued trust of our partners and exhibitors.. – Pierre Mirlit, director of the show.
The salon invites you to join them on September 3 and 4, 2025 at the Carrousel du Louvre for its next edition.